Training Programmes

Welcome to the next step of your professional development.

Search for your digital marketing course.

Ready to learn digital marketing online? Our staff will provide you with specialist training from the industry experts at Make a Difference Marketing. From widely known topics like SEO training course, to lesser known areas like the affiliate marketing training course. With both group sessions and one to one sessions available, we’ll work our hardest to make sure we leave no stone unturned and that you’re fully trained and ready for work in the marketing industry.

Which skill are you looking to develop?

About our Digital Marketing Training Course

It’s never been easier to learn digital marketing online, and digital marketing is what MADM do best. Our digital marketing specialists will train you in the core fundamentals of good brand awareness and getting your business out in the open. After finishing our digitial marketing training course online you will be left with the tools and understanding to provide your company with industry standard marketing stratagies.

During your training, we will cover:

Brand Awareness and Strategy
Search Engine Optimisation
Search Engine Marketing
Content Marketing
Social Media Marketing
Pay Per Click Advertising
Affiliate and email Marketing

About our Web Development & SEO Training Course

Unlike most website builders, WordPress is modular and expandable.  Approximately 20% of all websites are built WordPress and since 2017 has made a name for itself as the Industry standard platform for professional websites. It is more complex than website builders, but is much more flexible and has more to offer… like free and easy to use SEO plugins.

Throughout the Web Development and SEO training course, we will delve into the WordPress “back-end” and discuss how to keep a site fast, tools to make site development easier and integrating strong SEO tactics into your website.

During your training, we will cover:

What does Google know?
What is SEO?
Planning
Recommended Plugins
Speed Optimisation
Images and Videos
Choosing your Keywords
Applying Keywords to Content
SEO Training
How Social Media Helps with SEO
Google’s Development and SEO training

About our Web Design Training

Unlike most website builders, WordPress is modular and expandable.  Approximately 20% of all websites are built WordPress and since 2017 has made a name for itself as the Industry standard platform for professional websites. It is more complex than website builders, but is much more flexible and has more to offer.

In the Web Design training course, you will work with MADM’s experts to develop an insights into the core fundamentals of WordPress, along with techniques for building a beautiful site, of course!

During your training, we will cover:

WordPress
Finding the Right Hosting Providor
Themes
Plugins
HTML
CSS
Design Prerequisites
Implemenation of Web Design Techniques
SEO
Website Updates and Maintenance: Why It’s So Important.

About our Social Media Training

Different social media platforms require different approaches. In this course, you’ll be presented with the opportunity to handle your own social media workshop we’ll delve into how to use and manage critical social media platforms.

During your training, we will cover:

Importance of Branding and Social Media
Design Theory
Facebook
Youtube
Instagram
Snapchat
Twitter
LinkedIn
TikTok
Pintrest
Social Media Advertising

About our PPC Training

Work with the MADM specialists to further your knowledge of the different ways to advertise online. PPC training is imperative for a business, as PPC is one of the most common methods used for online advertising.

During your PPC training, we will cover:

What is PPC Advertising?
Google
Instagram Ads
Facebook Ads
Youtube Ads
LinkedIn
Twitter Ads
Microsoft Advertising
Banner Advertising
Email Advertising
A/B Testing
Affiliate Marketing

About our Graphics Design Training

Our graphic design experts aim to leave you with a core understanding of what goes into making an effective piece of graphic design, from the design elements, to the key principals of design. 

We will work in tandem on projects that push your design skills and your understanding of the different disciplines that make use of graphic design, from creating imagery and branding, as well as illustration, web layouts and social media content, and much more. 

Your creative processes will be pushed and you will have opportunity to work with others and discuss new ideas. 

We regularly work on live design briefs, giving you valuable experience creating live work for clients, and the opportunity to Work alongside MADM (Make A Difference Marketing), offering valuable industry standard insight. 

By the end of the course we aim to improve your understanding of design, your understanding of the industry and careers in the creative sector, as well having a portfolio of professional work. 

During your training, we will cover:

Programs and Tech
Shape and Structure
Typography
Image Making
Colour Theory
Formatting

About our Illustration Training

Recognise different methods and techniques for developing professional and industry quality illustrations. We will push your illustration skills and work together to create and strengthen your skills.

During your training, we will cover:

Reference, Inspiration and Drive
Your Style and Finding It
Looking At Things Properly
Shape and Space
Promoting Yourself
Tech Support, What To Do and What To Use
Different and Interesting Medias
Shading and Lighting
Work Process and Time Management
Structures and Layout
Colour theory
Working With Other People and clients

About our Cinematography Training

Cinematography, the art of shooting video, ties in exceptionally well with creating adverts, social media posts and websites. A skill necessary to any company interested in commercial success, whether you have an in-house cinematographer or hire one out.

During your training, we will cover:

Cameras You Can Use and Their Functions
Forms of Footage
Audio
Other Forms of Recording
Benefits to Using Other video
Camera Movement
Resolution size
Shooting B Roll
Shooting for Green Screen
Shooting For Social Media
Industry Standard

About our Photography Training

Photography, ties in exceptionally well with creating adverts, social media posts and websites. A skill necessary to any company interested in commercial success, whether you have an in-house photographer or hire one out. 

During your training, we will cover:

Camera Bodies and Buttons

Different Lenses and Their Uses
Equipment
Composition
ISO
Aperture
Shutter Speed
Night Photography
Lighting
Photo Formats and Printing
Photography Software and Editing
The Industry Standard

About our Video Editing Training

No cinematographer is complete without an editor. Accelerate your development with our Video Editing course.

During your training, we will cover:

The Basics

Adding and Clipping Video and Audio
Transitions: When and How to Use Them
Adding Motion to your video
Audio Editing/Synching
Adding and Using Text in Video
Applying Video Effects
Colour Grading
How to Use B Roll
Exporting Video and Insutry Format
Editing with Green Screens
Implementing Graphic Design and Editing for Social Media

Thanks to funding from the Liverpool City Region, our training can be provided for free to everyone who is currently based in: Sefton, Halton, Wirral, St Helens, Knowsley and Liverpool city.